At Pfizer, people are at the center of everything that we do. Be it patients, physicians, our trade partners, or our colleagues, we are continuously concerned for their welfare and well-being.

But how do we bring about breakthroughs that change people’s lives? How do we continue to push the limits of science and manufacture essential medicines? How do we makeour medicines available at the nearest hospital or drug store even during curfew?

The answer to this is simple. Our talented group of colleagues across India make it possible - every single time. Their dedication to making healthcare in India accessible and affordable is why many healthcare practitioners can treat chronic diseases, and several patients can lead healthy life.

#BeTheBreakthrough is a rallying call to our colleagues to continue on this path of innovation and science. To us, this isn’t a mere hashtag but an expression of our culture that inspires us to work for the greater good and celebrate our accomplishments that have created the most significant impact on patients and communities.

It is not only us Pfizerites who can #BeTheBreakthrough. You can be it too in big or small ways in your own lives. If you have put others needs before yours, achieved a difficult milestone that has in some way benefitted those around you or have helped someone without the incentive of personal gain – then you are a breakthrough by yourself and are pushing the world to be a better place one miracle at a time!