Patient centricity is at the heart of Pfizer. In our efforts to ease the treatment journey of patients and their caregivers, we have realised that they experience financial, clinical, and psychological challenges—without much support.
To share their burden and assist them meaningfully at this critical, challenging, and confusing time, Pfizer India and Doctors for You have launched Project Aastha, a cancer support initiative for patients in need across the country. After all, a problem shared is a problem halved.
Project Aastha is a physical helpdesk project to provide robust support to cancer patients.
The project has five major objectives:
While in the past patients and their caregivers have had to face issues of lack of adequate medical infrastructure, skilled manpower to assist the treatment of diseases, and minimal awareness and knowledge about cancer prevention and care, the situation has changed. Patients who also struggled to navigate through their gap in knowledge about the disease now have assistance.
Since its launch in late 2021, Project Aastha has assisted over six lakh patients in six hospitals around the country: Tata Memorial Hospital, Mumbai; B. Baruah Hospital, Guwahati; Homi Bhabha Hospital, Varanasi; Indira Gandhi Institute of Medical Sciences, Patna; Regional Cancer Center, Pandit Jawaharlal Nehru Memorial Medical College, Raipur; and The Gujarat Cancer and Research Institute, Ahmedabad.
With a focus on health as part of our Corporate Social Responsibility, Pfizer aims to bring about sustainable solutions to health challenges of the present and the future.